Sunday
30Mar2008
Attraction Marketing
Sunday, March 30, 2008 at 07:28PM
In her book, "The Renegade Network Marketer," Ann Sieg talks about attraction marketing. Attraction marketing is promoting a product or service in such a way that causes potential customers or prospects to want to hear about what you have to offer. In direct sales, it typically refers to promoting yourself as an expert, offering information that a prospect wants, and builds the basis of a real relationship with that prospect. It is a way of offering something of value to a person who may or may not have known they were interested in your business. It is not chasing your friends, relatives and coworkers and telling them they are stupid to not involve themselves in your business. (Yes! I have actually heard of that technique!!!! Amazing, telling your prospect they are stupid? I wonder how that worked out...)
Attraction marketing is the preferred marketing system of the future. More and more savvy buyers use the internet to evaluate products when they are in the market to purchase. They also use the internet as a source of information when they want to research any topic which they do not feel they have sufficient information about to make an informed decision.
The "old" way of direct sales marketing will never go out of use. In fact, when a person begins a direct sales business, their best resource to recover their initial investment quickly will always be their close friends and relatives. Enthusiasm will always sway friends to follow friends That is simply human nature and will never change. And it is a great way to build a team of people you like and want to work with. Isn't that one of the attributes of direct sales? Working with people you want to work with and not some stinky stranger in the cubicle next to yours in the corporate world.
In traditional network marketing, the next step is to build and work a "list" of warm market prospects. People you know. But the reality is, this list of everyone you know isn't necessarily a list of people who will follow you into your business immediately. Over time, they may come into your business. But marketers generally will need to build that relationship and trust over time.
That being said, attraction marketing provides an additional way to build a business. Using the internet to develop a list of leads that are interested in a new business and want to work with you because you marketed yourself as an expert. Because of your marketing, people want to work with you because you have something to offer that can help a prospect become successful.
The Renegade University provides step-by-step directions to help direct sale professional use the internet to help establish themselves as experts and use attraction marketing to generate leads on-line.
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debby