Renegade Network Marketer Under Attack? Say it Ain't So!
Monday, April 7, 2008 at 05:32PM It seems Ann Sieg's report, "The 7 Great Lies of Network Marketing" has come under attack by established network marketers. I have to believe this should not be a surprise to anyone. After all, Ann starts right off saying that people involved in multi-level-marketing (mlm) have been lied to. That is the same as calling everyone in anyone's upline a liar. So, of course, Ann has put the mainstream, old school marketers on the defensive straight out of the gate.
Not only has Ann offended many successful direct sales professionals, but she is telling the masses that the techniques they are training their downline are ineffective. She is attempting to fix a problem that successful mlm'ers don't recognize as a problem at all! They are no doubt thinking and saying, "Ann! Don't fix what's not broken!" Unfortunately, the successful mlm'ers are in the minority. I'm sure they believe the reason their down lines have not seen the success they have experienced is based on:
- Belief - you can't be successful if you aren't "over the line."
- Not following the system - we all know it's duplicatable, right?
- Life keeps getting in the way; i.e., no consistency of effort
- You get the picture, you've heard them all before....
Obviously, I am a student of Ann Sieg. She has opened a whole new world of network marketing to me. Marketing tools I can use.
But before I continue, I would like to extend my personal apologies to every direct sales professional Ann has offended. Yes, Ann came on strong. She felt she needed to make a point and make it boldly and loudly to get people's attention. But please do not allow her style to keep you from exploring her message. Perhaps you don't need to build an internet presence to support your business because you are already very successful, but it is a very effective strategy that has the potential to explode the business in your down line. So please, open your minds to the potential she is teaching. If not for you, then for your down line.
I think it's difficult to argue the success of the Renegade University. Direct Sales professional wannabes are clamoring for the information and training that is provided through this source. People are excited to learn how to finally have the training and tools at their fingertips that allows them to execute real, bona fide marketing techniques. Techniques they can train their down lines on. Techniques that are duplicatable.
I believe the old-school marketers have their down line's best interest at heart. They want to help their recruits enjoy the same success they enjoy. Since they have proof their way works, they are hesitant to teach something new and different. And honestly, setting up an internet marketing presence takes time and a lot of thought (a good spell checker is pretty important, too!). I can only imagine old-school marketers are not strongly motivated to take the time to get a new system going.
The problem is, as duplicatable as old-school marketers believe their system to be, it isn't always so. Getting people to attend meetings and listen to cd's is an art. Good art is not duplicatable! You can tell me all day long how to meet someone at my local grocery store and get them to attend a meeting within a week, but I simply will not be able to execute that successfully. To be effective, you have to be able to read people, to connect with people, to be warm and caring and gain their trust almost immediately. I would love to learn how to do that. And I'm working on it! But darn it all! I'm not very successful at it yet. And I can't train my down line what I can't do myself.
The Renegade Network Marketing system, however, is duplicatable. The training is step-by-step, tool-by-tool, explanation-by-explanation. It's not easy, it takes time, but it's not rocket science. I can train this system. It's duplicatable.
Don't get me wrong. I believe in the old-school marketing techniques. I believe every network marketing professional needs to pursue the training their up-line provides them. It is tried and true and people do make substantial amounts of money using it. Not only that, just following those processes teaches professional marketers so much about themselves, their products, other people and life in general. It's a growth experience I don't think should be deliberately avoided.
But I believe the Renegade System is one more tool for the professional network marketer to have in his or her tool box. When you wake up at 2:00 am and can't sleep, you can work on your blogg! But you can't call your prospects on the phone!
Reader Comments (2)
Sure, this won't be everyone's cup of tea, but IMHO this will be far more duplicatable for new people than the traditional methods. The catch is, it takes time and effort to do this properly. Thankfully, the Renegade U community is supportive and helpful to all those who want to plug in.
Great blog. I will share this link from my site.
Regards,
Cathy
http://www.networkmarketingreview.net
Thanks for the support. All marketing (Postive marketing that is! I wouldn't want to see negative marketing running rampant.... like a negative politcal campaign...) is good marketing. It is simply incomprehensible to me that anyone would turn their back on another avenue to market their business and another tool for a new member's tool box.
This is the future of network marketing. We will forge the trail ahead!
Good luck with your business.
Pam