Integrity is Essential to Your Direct Sales Business

I recently wrote an article regarding integrity entitled: "Network Marketing and the Importance of Integrity." In this article I tell the reader that it is important that they understand what they believe in and then practice those beliefs. That is what leads to building powerful integrity. The nature of the network marketing business can lead people to forget the basics of a life of integrity. I believe that is based on two basic truths of the network marketing business:

     1. Duplication. Because we are taught duplication, duplication, duplication, we don't question what we are being taught to duplicate! We aren't being taught to think, we are being taught to follow the leader. Which is OK, if we are being taught ethical principles.

     2. Network Marketing businesses are often presented as easy, get-rich-quick opportunities. The lure of easy money tends to make all of us forget to ask ourselves if we are applying ethical principles to our behavior. And, regrettably, it can sometimes attract less than ethical people to the business to begin with.

Therefore, it is so very important that we all know with certainty what we believe in and that we apply those beliefs to our every day business activities. We constantly need to be asking ourselves, "Is this right? and, Is this a behavior I want to be associated with?" If we can answer "yes" to these two questions, then we are living with integrity.

When we are conducting our business with integrity, then we become leaders that prospects will want to follow. Isn't that what attraction marketing is about?

Please read my article and let me know what you think.